WRITER


KÖNIG PILSENER

TYPE:
Social Media-Campaign


MY ROLE:
Copywriter

DESCRIPTION:

Here are some headlines for König Pilsener that we created for social media.


MERCEDES BENZ

TYPE:
Print-Campaign


MY ROLE:
Copywriter

DESCRIPTION:

Here are some headlines for Mercedes Benz.
The campaignslogan was BUILT TO BOND.


FIVERR

Directed by Kay Kienzler

TYPE:
TV-Spot

MY ROLE:
Copywriter
Creative Direction

DESCRIPTION:

Fiverr wanted to expand its business to Germany – and we helped. But how do you present a freelance service to people who really don’t want to know anything about freelancer? With comedy.


BMW

TYPE:
TVC

MY ROLE:
Copywriter

DESCRIPTION:

My teampartner Amelie Scheinert and me
have written 320 vignettes in less than two weeks for this ad.
Four of them were shot.

Directed by Manu Cossu • Produced by Iconoclast • Edited by Simon Colin


PEPSI MAX

TYPE:
Radio-Ad

MY ROLE:
Copywriter

DESCRIPTION:

These are two Radio-Ads I’ve written for Pepsi Max (Pepsi without sugar).


SIEMENS

TYPE:
Print-Ads

MY ROLE:
Copywriter

DESCRIPTION:

Here are some headlines I wrote for
the new XXL-Fridge-Range by Siemens.


BMW.COM

TYPE:
Content

MY ROLE:
Copywriter/Editor

DESCRIPTION:

At Jung von Matt I was part of the Content Studio for BMW.COM.
We wrote articles and editorial pieces to post them twice a week.
From concept to finished product it was completely in our hands.


EFFET

TYPE:
Webseries

MY ROLE:
Screenwriter

DESCRIPTION:

I’ve written three episodes of a small german webseries
that was submitted to various festivals.
For this reason I can’t show you anything yet.



METRO

 

TYPE:
Radio-Spot

MY ROLE:
Copywriter
Concepter

DESCRIPTION:

For the METRO #GiveYourKitchenABreak-Christmas Campaign, I created a radio spot together with my Junior Copywriter Carlotta Kappes.


NIKIRA

TYPE:
Awardidea

MY ROLE:
Copywriter

DESCRIPTION:

This is an awardidea that
Vladimir Vascalup and I created for the Olympic Games in Tokyo.
The idea originated from the insight that Eurosport would hide various
Olympic events behind a paywall – betraying the Olympic Thought.
Therefore, we wanted to create the first Live-Streamed Anime.



PIPER

TYPE:
Awardidea

MY ROLE:
Copywriter

DESCRIPTION:

This is an awardidea by Sön Becker and Eduard Hörner.
My job for this project was to lead the interview with the ex-con
and write a review according to his feedback.


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