CONCEPTER
METRO
TYPE:
Global Brand Campaign
MY ROLE:
Concept
DESCRIPTION:
In 2018 METRO surprised the world with a bold and entertaining global brand campaign introducing their new Credo:
WE DON’T WORK FOR METRO. WE WORK FOR YOU.
But they never really clarified what they meant with this statement for this reason we evolved our brand campaign and filled our credo with purpose, beliefs and real benefits.
The centerpiece was a global brand film.
Vladimir Vascalup, our team and I created a whole campaign around it focusing on a more explanatory message:
WE REDEFINE WHAT WHOLESALE CAN DO FOR YOU.
BUCERIUS KUNSTFORUM
TYPE:
Campaign
MY ROLE:
Concept
Copywriter
DESCRIPTION:
This is a campaign for the MINIMAL ART Exhibition at the Bucerius Kunstforum.
The idea behind this campaign was to focus on the simplistic aspects of this art form contrasting the stress and hypersensitivity of the modern world.
And to put these MINIMAL art pieces back into the real world, we created AR-Scans of them that could be seen thanks to QR-codes we spread around the city.
Directed and Edited by Anton Schenk from Virus
WODKAST
TYPE:
TWITCH-Campaign
MY ROLE:
Concept
Copywriter
DESCRIPTION:
This is a short campaign for the Podcast Wodkast.
It was presented during the Kimchi Cup,
a League of Legends Tournament organized by 27km.gg.
The ads were created together with Daniel Kremser.
METRO XMAS 2020
TYPE:
Campaign
MY ROLE:
Concept
DESCRIPTION:
2020 was a hard year for everyone – especially independent businesses.
For this reason we created a special christmas campaign for our client –
the first B2C Campaign by METRO dedicated to local businesses around the world.
Together with my Senior Art Partner Vladimir Vascalup and our team we created this Christmas film as the centerpiece.
BMW.COM
TYPE:
Content-Concept
MY ROLE:
Concept
DESCRIPTION:
For BMW.COM we created this small but oddly satisfying video.
Every scene was also posted as a GIF on various social media channels.
It was the most succesful article on BMW.COM for quite a long time.
If you’re interested just click here.